I’ve had a career defining opportunity to work on a MENA region first – the co-creation, launch, and delivery of an original branded mini-series for Marks & Spencer MENA titled London Calling. This unique and engaging media campaign combined all my analytical, creative, financial, and, technical acumen to deliver this groundbreaking series. Brands can be very skittish when pushing into new mediums and new languages, but adaptation is essential for successful global growth.
Be sure to watch Season 1 and leave us a comment to let us know what you think. (We’ve added videos with English subtitles too)
UPDATE 1 June 2014:
London Calling was so well received, and we had so much fun making it, we brought it back for Season 2.
UPDATE 2 June 2015: London Calling the M&S Original Series is now over 1.5M views!
Jacob Lebo 