Category Archives: Blogging

Shared Value – Launchpad.ae

Launchpad the first UAE enterprise licensed to design, fund, and implement corporate social responsibility (CSR) initiatives is two years old.

 

Tum, Tum, Tumblr Blog to Promote Solar and Renewable Energy

“Good luck counting your money when you can’t breathe.”

I am certainly as pro-business as your average person, however the changing weather patterns, ongoing pollution, and continued fracking combined with unlimited sun and wind overwhelmingly point to a greater way we can all live.

I have taken it upon myself to learn more about the practical business applications of the solar and renewable industry.

Solar_for_Everyone___Renewables_rock_the_NYSE

This practical way is a tumblr blog where I explore the business of solar and renewables. I like tumblr as a light weight publishing tool and the communities are great for exploration. Be sure to check out the site here: http://solarforeveryone.tumblr.com/

London Calling – YouTube Series

I’ve had a career defining opportunity to work on a MENA region first – the co-creation, launch, and delivery of an original branded mini-series for Marks & Spencer MENA titled London Calling. This unique and engaging media campaign combined all my analytical, creative, financial, and, technical acumen to deliver this groundbreaking series. Brands can be very skittish when pushing into new mediums and new languages, but adaptation is essential for successful global growth.

Be sure to watch Season 1 and leave us a comment to let us know what you think. (We’ve added videos with English subtitles too)

UPDATE 1 June 2014:
London Calling was so well received, and we had so much fun making it, we brought it back for Season 2.

UPDATE 2 June 2015: London Calling the M&S Original Series is now over 1.5M views!

Talent Development Presentation

I recently gave a great webinar on Talent Development with Potential.com

You can watch the first part here.

This was the short presentation I referenced. I’ve never been one for a lot of slides. I like to talk about what I know

I think the Storify application is cool so I chronicled the happenings on the Twitter. #humblebrag

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Fun with Economics

I graduated with a Bachelor of Science in Agriculture Economics. While I don’t directly use economic theory in my daily work, I do appreciate a good discussion on Opportunity Cost. So when I came across these minimalist economic posters on NRP I had to share.

Direct Mail and Email Marketing – Working together in glorious harmony

This is a blog post I did while I worked at FireDrum Internet Marketing. The tone is fairly lighthearted but I think hits something interesting, using direct mail to increase effectiveness and digital marketing efforts.

This morning I was listening to the Diane Rehm show after leaving an appointment. Her guest was John (Jack) Potter, U.S. Postmaster General.

Mr. Potter had the unfortunate task of defending to Diane and her listeners why the U.S. Postal Service was still relevant and how to fix the acute financial crisis that was affecting it.

While there is a very real financial crisis effecting the health of the postal service, it was a very in depth and extremely informative interview.

There was one interesting perception of Postmaster General Potter’s that really stayed with me.

Stayed with me so much I actually had to tweet about it.

Click here to read more

Direct Mail and Email Marketing | FireDrum Internet Marketing Blog.

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