Category Archives: Videos

London Calling – YouTube Series

I’ve had a career defining opportunity to work on a MENA region first – the co-creation, launch, and delivery of an original branded mini-series for Marks & Spencer MENA titled London Calling. This unique and engaging media campaign combined all my analytical, creative, financial, and, technical acumen to deliver this groundbreaking series. Brands can be very skittish when pushing into new mediums and new languages, but adaptation is essential for successful global growth.

Be sure to watch Season 1 and leave us a comment to let us know what you think. (We’ve added videos with English subtitles too)

UPDATE 1 June 2014:
London Calling was so well received, and we had so much fun making it, we brought it back for Season 2.

UPDATE 2 June 2015: London Calling the M&S Original Series is now over 1.5M views!


How do you measure ROI in Social Media?

How do you measure ROI in Social Media? While this video was taken a few years ago, I think this remains a viable question, particularly because businesses measure social media’s effectiveness differently. In the video below I share some of my insights. Don’t mind the hair…

How Do You Measure ROI? from Stephen Murphey on Vimeo.

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