This is a blog post I did while I worked at FireDrum Internet Marketing. The tone is fairly lighthearted but I think hits something interesting, using direct mail to increase effectiveness and digital marketing efforts.
This morning I was listening to the Diane Rehm show after leaving an appointment. Her guest was John (Jack) Potter, U.S. Postmaster General.
Mr. Potter had the unfortunate task of defending to Diane and her listeners why the U.S. Postal Service was still relevant and how to fix the acute financial crisis that was affecting it.
While there is a very real financial crisis effecting the health of the postal service, it was a very in depth and extremely informative interview.
There was one interesting perception of Postmaster General Potter’s that really stayed with me.
Stayed with me so much I actually had to tweet about it.
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Direct Mail and Email Marketing | FireDrum Internet Marketing Blog.