Back when this social media thing was still new, I was building awareness by performing social media trainings. I would work alone or with my entrepreneurial friend Christine Springer and we would discuss how to be more effective and obtain business from social media efforts. I think I was very effective and well received by the different audiences because I would always try and tie these marketing efforts to the bottom line.
While I wasn’t always getting press coverage of trainings, Christine was smart enough to save the clipping from a training we did together on Leveraging LinkedIn back in 2008 or 2009.
Jacob Lebo 