Category Archives: Strategy

Shared Value –

Launchpad the first UAE enterprise licensed to design, fund, and implement corporate social responsibility (CSR) initiatives is two years old.


The Start of the MBA – Marketing Plans with Strategic Intent

I started my MBA program at Hult in August. The Hult focus is International Business and I’ve made the decision to tailor my studies to better understand the basis of finance. As my professional experience is in Marketing my ongoing work responsibilities will hopefully evolve towards more strategic opportunities.

I’ve shared below two marketing plans I’ve created with the help of my MBA learnings. The Gillette Plan earned our group an A, top marks in my cohort for Marketing. The Marks & Spencer plan was submitted as a final step to get the job for MENA marketing strategy.