Category Archives: Collateral

Shared Value – Launchpad.ae

Launchpad the first UAE enterprise licensed to design, fund, and implement corporate social responsibility (CSR) initiatives is two years old.

 

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Tum, Tum, Tumblr Blog to Promote Solar and Renewable Energy

“Good luck counting your money when you can’t breathe.”

I am certainly as pro-business as your average person, however the changing weather patterns, ongoing pollution, and continued fracking combined with unlimited sun and wind overwhelmingly point to a greater way we can all live.

I have taken it upon myself to learn more about the practical business applications of the solar and renewable industry.

Solar_for_Everyone___Renewables_rock_the_NYSE

This practical way is a tumblr blog where I explore the business of solar and renewables. I like tumblr as a light weight publishing tool and the communities are great for exploration. Be sure to check out the site here: http://solarforeveryone.tumblr.com/

HireMENA – End to End Value for MENA HR Professionals

Communicating with HR professionals in the MENA region can be a difficult proposition. The frontier and emerging market status requires those in this position to respond to outsized market challenges – challenges much different from their Western counterparts. Assisting these HR professionals to understand how to adapt Western styles of thinking for local adaptation for training and incentivizing working professionals was an important goal we wanted to achieve with hiremena.com

HireMENA was launched as a backdoor to gain more potential opportunities for promoting Laimoon.com. It quickly turned into it’s own machine with featured writers, a robust publishing schedule, and exclusive media partnerships for the multitude of HR conferences and events across Dubai.

HireMENA

The site has since been wound down to focus on more immediate opportunities. HR training, services, and conferences etc… has a huge but crowded market potential in MENA.

Overall the entire experience was incredibly beneficial to sharpen my skills in project management and digital marketing. I still hold an extensive and experienced knowledge base of HR products and services I’ve been able to leverage for other consulting purposes.

Leveraging LinkedIn – Social Media Trainings

Back when this social media thing was still new, I was building awareness by performing social media trainings. I would work alone or with my entrepreneurial friend Christine Springer and we would discuss how to be more effective and obtain business from social media efforts. I think I was very effective and well received by the different audiences because I would always try and tie these marketing efforts to the bottom line.

While I wasn’t always getting press coverage of trainings, Christine was smart enough to save the clipping from a training we did together on Leveraging LinkedIn back in 2008 or 2009.

Leveraging LinkedIn

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Software sales channel presentation

I helped launch a mobile web marketing platform. I had some great partners and wore many hats. Part of this SaaS model was selling through partner channels. I created messaging to more effectively educate the potential partners and essentially close more deals. Below is an example of the simple presentation I would conduct over a conference call and screen share prior to showing the software platform.

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