Tum, Tum, Tumblr Blog to Promote Solar and Renewable Energy

“Good luck counting your money when you can’t breathe.”

I am certainly as pro-business as your average person, however the changing weather patterns, ongoing pollution, and continued fracking combined with unlimited sun and wind overwhelmingly point to a greater way we can all live.

I have taken it upon myself to learn more about the practical business applications of the solar and renewable industry.

Solar_for_Everyone___Renewables_rock_the_NYSE

This practical way is a tumblr blog where I explore the business of solar and renewables. I like tumblr as a light weight publishing tool and the communities are great for exploration. Be sure to check out the site here: http://solarforeveryone.tumblr.com/

London Calling – YouTube Series

I’ve had a career defining opportunity to work on a MENA region first – the co-creation, launch, and delivery of an original branded mini-series for Marks & Spencer MENA titled London Calling. This unique and engaging media campaign combined all my analytical, creative, financial, and, technical acumen to deliver this groundbreaking series. Brands can be very skittish when pushing into new mediums and new languages, but adaptation is essential for successful global growth.

Be sure to watch Season 1 and leave us a comment to let us know what you think. (We’ve added videos with English subtitles too)

UPDATE 1 June 2014:
London Calling was so well received, and we had so much fun making it, we brought it back for Season 2.

UPDATE 2 June 2015: London Calling the M&S Original Series is now over 1.5M views!

The Start of the MBA – Marketing Plans with Strategic Intent

I started my MBA program at Hult in August. The Hult focus is International Business and I’ve made the decision to tailor my studies to better understand the basis of finance. As my professional experience is in Marketing my ongoing work responsibilities will hopefully evolve towards more strategic opportunities.

I’ve shared below two marketing plans I’ve created with the help of my MBA learnings. The Gillette Plan earned our group an A, top marks in my cohort for Marketing. The Marks & Spencer plan was submitted as a final step to get the job for MENA marketing strategy.

HireMENA – End to End Value for MENA HR Professionals

Communicating with HR professionals in the MENA region can be a difficult proposition. The frontier and emerging market status requires those in this position to respond to outsized market challenges – challenges much different from their Western counterparts. Assisting these HR professionals to understand how to adapt Western styles of thinking for local adaptation for training and incentivizing working professionals was an important goal we wanted to achieve with hiremena.com

HireMENA was launched as a backdoor to gain more potential opportunities for promoting Laimoon.com. It quickly turned into it’s own machine with featured writers, a robust publishing schedule, and exclusive media partnerships for the multitude of HR conferences and events across Dubai.

HireMENA

The site has since been wound down to focus on more immediate opportunities. HR training, services, and conferences etc… has a huge but crowded market potential in MENA.

Overall the entire experience was incredibly beneficial to sharpen my skills in project management and digital marketing. I still hold an extensive and experienced knowledge base of HR products and services I’ve been able to leverage for other consulting purposes.

Hire Like a Pro

Laimoon.com is forming a strong relationship with Potential.com and we are contributing by providing strong relevant content, as seen below.

Talent development for SMEs is tremendously challenging, as the majority of SMEs do not have the capacity to develop top talent. As an SME, if you do have the time to identify, develop and nurture talent to full potential, your company is on the right growth path.

Whether you do have or lack the capacity to foster talent, importing talent is a requirement for companies of all sizes. Winning the war for talent is particularly important for SMEs, as just one wrong hire can have immense consequences.

When hiring in your fast growing company, it is a time to step out of your comfort zone. While hiring through personal networks is an acceptable place to start, the chances are small you will be referred unknown top talent. A more exhaustive search is required. This search should include job ad and database searches online, such as the free database search on Laimoon.com. Even going so far as to engage recruiters on a contingency basis can pay dividends when seeking top talent.

Once you have started the recruitment process and have potential candidates to interview, it is important to keep in mind these 3 tips.

You need a compelling value proposition – What is the unique selling point that sets your company above all the others? Top talent is motivated beyond a paycheck and need to understand the value being created by your company is truly helping people.

You need to tell them why their position matters to the company & why they should want to work for you – Be bold. Explain to potential candidates how you will be relying on their experience to drive your business in new directions. Make sure they understand exactly why someone would want to work for you

You need to be hiring ‘Do-ers’ – What are Do-ers? A do-er is a future manager or director that can draw from experience to bring ‘big wins’ for the company. Do-ers are people thrive on going out and doing the hard work required of them, while one day developing into potential leaders.

As a focused business owner, one day you will be lucky enough to have talent development programs within your organization. Until then, hiring top talent who can one day turn into your future leaders is a great method for success. Keep one eye to the future and one eye to accomplishing today’s task and you will set the stage for strong talent development in your organization.

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Leveraging LinkedIn – Social Media Trainings

Back when this social media thing was still new, I was building awareness by performing social media trainings. I would work alone or with my entrepreneurial friend Christine Springer and we would discuss how to be more effective and obtain business from social media efforts. I think I was very effective and well received by the different audiences because I would always try and tie these marketing efforts to the bottom line.

While I wasn’t always getting press coverage of trainings, Christine was smart enough to save the clipping from a training we did together on Leveraging LinkedIn back in 2008 or 2009.

Leveraging LinkedIn

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Talent Development Presentation

I recently gave a great webinar on Talent Development with Potential.com

You can watch the first part here.

This was the short presentation I referenced. I’ve never been one for a lot of slides. I like to talk about what I know

I think the Storify application is cool so I chronicled the happenings on the Twitter. #humblebrag

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